This Entrepreneur Traded Her New Year’s Resolutions For A Yearly Mantra

Unlike setting a goal or resolution, an annual mantra “anchors every decision you make for an entire year,” Summersalt cofounder Reshma Chamberlin explains.
When Lori Coulter shared her business plan for Summersalt, a direct-to-consumer swimwear line, with Reshma Chamberlin at a serendipitous meeting in New York this year, Chamberlin asked to be her cofounder on the spot. As Chamberlin sees it, their immediate partnership fulfilled her mantra for 2017–Ask and you shall receive–an annual framework she’s found herself relying on to make intentional decisions and seize opportunities.
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